The Farmer’s Dog in Oxfordshire has launched its own English wine range, marking another milestone in Jeremy Clarkson’s mission to serve only British-made food and drink.
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Jeremy Clarkson’s Cotswolds Pub Adds English Wine to Complete Its All-British Drinks Line-Up
Jeremy Clarkson has taken another step in his mission to champion British farming by introducing a new English wine range at his Oxfordshire pub, The Farmer’s Dog.
The former Top Gear and Clarkson’s Farm presenter bought the historic pub, formerly known as The Windmill, for around £1 million and reopened it in August 2025 as The Farmer’s Dog.
Since day one, Clarkson has made it clear that the pub would follow one uncompromising rule:
“If it’s not grown and reared in Britain, we’re not selling it, and that’s the end of it.”
That decision has meant no imported staples such as Coca-Cola or ketchup are served, a move that has sparked plenty of debate among visitors but has also won praise from farmers and supporters of British agriculture.
New Knollbury Fort English Wines Arrive at The Farmer’s Dog
The latest addition to the pub’s exclusively British menu is Knollbury Fort, a new range of English wines available both at the pub and online.
The launch fills one of the few remaining gaps in Clarkson’s all-British drinks collection, which already includes:
- Hawkstone Lager
- Hawkstone Cider
- Vodka
- Gin
A statement from the pub said:
“There was a time when English wine was like a child’s recorder playing; you wanted to like it, but it wasn’t very good. Fortunately, that time has gone.
Thanks to warmer summers and expert farming, Britain grows excellent grapes and makes brilliant wine with them.”
The statement added that Knollbury Fort was created to “champion British farming and prove that this country now produces genuinely world-class wine.”
A Pub Built Around British Farming
The Farmer’s Dog has quickly become one of the most talked-about pubs in the UK.
Located near Clarkson’s Diddly Squat Farm, the pub attracts thousands of visitors who want to experience the food, drink and philosophy showcased in the hit Clarkson’s Farm series.
Everything on the menu is sourced from Britain wherever possible, reflecting Clarkson’s outspoken support for UK farmers.
The concept has turned the venue into more than just a pub — it has become a living showcase for British agriculture.
Clarkson’s Farm Series Five Set to Boost Visitor Numbers Again
The pub is expected to feature prominently in the fifth series of Clarkson’s Farm, which premieres on Prime Video on 3 June 2026.
The new season will cover Clarkson’s recent health scare, ongoing farming challenges, and the mounting pressures facing British agriculture.
With anticipation building, both The Farmer’s Dog and Diddly Squat Farm Shop are likely to see another surge in visitors over the summer.
Why English Wine Is Having a Moment
The launch also highlights the growing reputation of English wine.
Thanks to warmer climates, improved viticulture and significant investment, vineyards across southern England are now producing award-winning still and sparkling wines that compete on the world stage.
For Clarkson, adding English wine to his pub’s range completes his vision of a truly British drinks offering.
Conclusion
Jeremy Clarkson has built The Farmer’s Dog around a simple but powerful principle: support British farmers by serving British produce.
With the launch of Knollbury Fort English wine, that vision has become even more complete.
Whether you admire Clarkson’s no-nonsense approach or simply fancy trying an all-British wine list, The Farmer’s Dog continues to prove that pubs can be both profitable businesses and passionate advocates for local agriculture.
