Hydes has launched a November cask ale with a fundraising promise: 10p from every pint sold across its pub estate will go to Movember.
Royal Hair Force is a 4.8% ABV American blonde ale and the latest addition to the brewer’s year-long series of beers inspired by hairstyles.
The brewery describes the seasonal release as combining citrus hop flavours with a sweet, spicy malt base.
Staff at the company’s head office are also being encouraged to grow moustaches during November, with managing director Adam Mayers, finance director Simon Mollitt and head of operations Neil Lawrence taking part.
The campaign links a seasonal product launch with the fundraising activity already familiar in community pubs.
The donation applies to sales across Hydes’ own pub estate, as set out in the announcement. Customers looking to support the campaign can ask their local Hydes pub whether Royal Hair Force is on the bar.
Source report published 2026-11-04 at 12:00:05 GMT. Source report. Pub Social coverage published 6 November 2026.
