Fans of Jeremy Clarkson and his hit show Clarkson’s Farm have been left divided after visiting his newly opened pub and seeing the price of a pint.
The Who Wants To Be A Millionaire host opened The Farmer’s Dog over the August bank holiday weekend, with crowds reportedly queueing from as early as 8am to get inside.
The pub — which cost Clarkson around £1 million — sits just 20 minutes from his now-famous Diddly Squat Farm and has quickly become a major attraction for fans.
Inside, the focus is clear: British produce only. The pub serves a full range of Hawkstone beers and cider, all tied into Clarkson’s wider push to support UK farming.
But while many visitors praised the venue, others quickly took to social media to question the price of a pint.
At The Farmer’s Dog, pints range from £5.50 to £6 depending on what you’re drinking. Premium options like Hawkstone IPA, Premium Lager and cider sit at the £6 mark, while session lagers, pilsners and cask ales come in slightly cheaper at £5.50.
Half pints range between £2.90 and £3.10.
For some, that pricing didn’t go down well.
One critic said:
“Really necessary to charge those prices? Absolutely ripping people off because it’s on TV.”
Another added:
“Now you wonder why people go to the supermarket.”
But not everyone agreed.
Many fans were quick to defend Clarkson, pointing out that the pub isn’t trying to compete with standard high street venues.
Supporters highlighted that everything served is sourced from British farmers — something Clarkson himself has been very vocal about.
Ahead of opening, Clarkson explained that he had tried to ensure everything sold in the pub was grown or reared in the UK, even admitting it had been difficult to achieve fully.
For some, that commitment justifies the price.
One fan responded:
“Please stop complaining about the prices. You can’t compare it to a normal pub.”
And that’s where the divide really sits.
Is it expensive?
Or is it a different kind of pub altogether — one built around supporting British farming rather than competing on price?
Either way, one thing is certain — people are still queueing to get in.
