In a bold move that signals a new chapter for one of Britain’s oldest breweries, Joule’s Brewery has announced the purchase of Château Bessan, a 37-acre vineyard in Bordeaux, France. The deal marks the Shropshire-based brewer’s official entry into winemaking.
From Beer to Bordeaux
Founded in the 18th century, Joule’s is best known for its traditional ales and network of historic English pubs. Now, the brewery is expanding its horizons with an ambitious step into French wine production.
The acquisition of Château Bessan, located in the prestigious Bordeaux region, gives Joule’s access to one of the world’s most respected winemaking areas. The estate includes established vines producing Merlot, Cabernet Sauvignon, and Cabernet Franc, alongside a working winery.
Why Wine?
According to Joule’s, the move is about diversification and recognising the shift in drinking habits across the UK. With more consumers exploring wines and premium beverages, the brewery sees an opportunity to complement its ale portfolio with high-quality French wines.
Managing director Steve Nuttall explained that the venture is designed to give Joule’s customers something new while staying true to the brand’s values of craftsmanship and heritage.
What It Means for Pubs
The first vintages from Château Bessan under Joule’s ownership are expected to arrive in the UK in 2026. The plan is to introduce them across Joule’s estate of pubs, giving drinkers the chance to enjoy Bordeaux wine directly from a brewery-owned vineyard.
For many locals, it will mean being able to try authentic French wine in the same venues that pour their favourite Joule’s ales. This combination could prove a powerful draw for both ale enthusiasts and wine lovers alike.
A Brewery with a Broader Vision
This isn’t the first time a traditional brewer has experimented with wine, but it’s one of the most significant moves in recent years. By investing in a French château, Joule’s is positioning itself as not just a guardian of ale heritage, but as a modern drinks company ready to meet changing tastes.
Industry observers will be watching closely to see if the gamble pays off — and whether other British brewers will follow suit.
